About Us

Juliet Apparels Pvt. Ltd.

Since 1976, Juliet has been more than just a women’s apparel brand, it’s a celebration of femininity, comfort, and confidence. From its humble beginnings, Juliet has grown into a trusted name for women’s intimate apparel, nightwear, loungewear, western wear, and ethnic collections. Each design reflects our commitment to elegance, usability, and individuality, making everyday life just a little more beautiful. As we approach our 50th Anniversary — the Golden Jubilee in 2026, our legacy stands as a testament to the trust of millions of women who have chosen Juliet as part of their everyday lives.

Our Founding & Legacy

Juliet was established in 1976 by Mr. Gunvant Gopalji Trevadia, who came to Mumbai with a small capital but a large dream: to carve out a niche in women’s intimate apparel in India. Inspired by the timeless classic Romeo and Juliet, the brand name was born, a symbol of trust, dedication, and love.

Soon after, in 1979, Mr. Shashikant Trevadia joined the enterprise, lending his passion and vision to product innovation and business growth. His efforts laid the foundation for everything that Juliet is today.

Growing with Product Divisions & Family Leadership

  • In 1990, under the shared vision of Mr. Shashikant Trevadia and with the entry of Mr. Hitesh Trevadia, Juliet launched its Nightwear Division, introducing elegant and comfortable sleep and lounge apparel.
  • In 1990, Mr. Bhavesh Trevadia joined and skillfully took charge of the Bras / Brassiere Division, enhancing fit, variety, and design.
  • In 2005, Mr. Abhay Trevadia became part of the business, scaling up the Panties Division and strengthening its production, quality, and reach.
  • Recently, in 2022, the next generation Mr. Krutik Trevadia and Mr. Kritesh Trevadia joined the leadership. Combining modern sensibilities with deep knowledge of the brand’s heritage, they are helping Juliet reach new heights globally.

Guided by the vision of Mr. Shashikant Trevadia, Mr. Bhavesh Trevadia, and Mr. Hitesh Trevadia, and strengthened by the passion and fresh perspective of Mr. Abhay Trevadia, Mr. Krutik Trevadia, and Mr. Kritesh Trevadia, Juliet continues to grow as a brand defined by excellence, innovation, and a deep understanding of women’s needs.

Our Journey Over the Decades

1976–1979
Juliet began in a 100 sq. ft. room with just two sewing machines. Staff was just a handful; operations were personal, hands-on. By 1979, as the business grew, operations shifted to Dadar, and production & manpower expanded.
1980’s
Increased scale, greater capability. A new facility in Neelgiri Industrial Estate with about 40,000 sq. ft. was established. Corporate operations took shape at Nahar Industrial Estate. Juliet became known for refined, elegant designs that address everyday comfort as well as style.
1990’s
Lingerie was no longer just functional it became fashion. Juliet broadened its scope: the Nightwear line grew, ethnic wear was introduced, and export markets in Europe, the Middle East, Africa, Southeast Asia were entered.
2000s onwards
Steady growth through innovation, with multiple production units across Mumbai. The product range diversified: lingerie, loungewear, western wear, ethnic wear, sportswear, maternity wear, and specialized offerings such as period panties and mastectomy bras. Investments in quality, designs, women’s health, comfort, and social responsibility became central.
2010’s
Juliet shifted its corporate operations to its own standalone building — Juliet House — in Sewri, Mumbai, spanning 45,000 sq. ft. Juliet House became the company’s headquarters and the central hub for all finance and corporate operations.
2020’s
Juliet is preparing to launch a world-class 5,000 sq. ft. showroom within Juliet House. This flagship space will allow customers to experience and shop across every category of Juliet’s offerings under one roof.
Golden Jubilee (2026)
As Juliet approaches its 50th Anniversary, we look back with pride at a journey built on trust, innovation, and empowerment. Half a century later, Juliet remains committed to evolving with women’s lifestyles while honoring the legacy that began in 1976.

Today & What We Stand For

  • Juliet operates from a world-class manufacturing facility of over 2,50,000 sq. ft. spread across Mumbai and Bhiwandi. We employ over 2,000 people, of whom approximately 90% are women.
  • Our product offerings cover a full spectrum: from bras, panties, and nightwear to western wear and ethnic collections; specialized lines for maternity; period panties; and mastectomy bras.
  • We reach our customers via more than 12,000 multi-brand outlets (MBOs) across India, with international presence too. Reliable logistics, distributor networks and agents across metros ensure prompt delivery.
  • Social values are core to what we do: we aim to empower women — through employment, high-quality products designed for their needs, and inclusive offerings that serve every woman in every stage of life.

Awards & Recognition

2000

Best Display Award, Clothing Manufacturers Association of India (43rd National Garments Fair).

2003

First APEX Award for Best Lingerie Brand, Clothing Manufacturers Association of India. 

Vision & The Way Forward

With heritage as our foundation, Juliet looks to the future with ambition:

  • Expand our reach through 50 Exclusive Brand Outlets (EBOs) across India by 2027.
  • Establish regional offices across India, to ensure closer connection with local consumers.
  • Forge stronger international collaborations to make Juliet a go-to brand for women globally.
  • Continue innovating new fabrics, new designs, sustainable practices, deeper inclusion.

Our Promise

For nearly 50 years, Juliet has stood by women as their confidant, as their choice for comfort and elegance, and as a brand that grows with them. We believe every woman deserves comfort without compromising her style, every garment to feel like confidence, every day to be lived elegantly. At Juliet, we create apparel that inspires confidence, celebrates individuality, and makes every day elegant. Juliet is not just what you wear – it’s how you feel.